When a music video is said to contain intertextual elements it is referring to the influence upon the creator from another media text where inspiration has been drawn upon, such as: film, television programmes, video games, publications, photography and art, as outlined in Goodwin's Theory.
Intertextuality is evident in the music video for Canadian country and pop singer-songwriter Shania Twain's video for her 1997 single Man! I Feel Like a Woman!, where the respective counterpart for English musician Robert Palmer's 1986 record Addicted to Love is parodied. The only difference between the two productions is the reversal of genders of both the artists and backing performers, where Twain is in the role of Palmer and the male support in the position of that of the females that they are mimicking. Other than this, the majority of the characteristics of the original video have been transferred across to the imitation, including the cloudy red background and the back and white costumes and props, as evidenced below:
Featured in the music video for American rock band Red Hot Chili Peppers' 2000 hit track Californication are intertextual attributes taken from influential video games around at the time of the song's release, which include both Grand Theft Auto and Tomb Rader, whilst the video for Norwegian pop band A-Ha!'s 1985 record Take On Me features an illustrated comic book style throughout.
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