Audience Questionnaire & Findings

I conducted a survey within my peer group to gage both audience consumption and habits in regards to music and the videos that accompany the song. By asking specific questions to my classmates, I was able to gain an understanding of the ways in which music videos were generally consumed and from this, I could target my approach to producing a successful product for my coursework whilst understanding the ways in which music is promoted and supported.

Although the demographic studied in this questionnaire was somewhat limited and focused towards a teenage, unemployed student audience, I was able to earn an insight into the similar ways in which we all digest music and this has enabled me to understand how my group's music video could be targeted. If I had given myself more time to conduct this investigation, I would have broadened the sample and surveyed a greater demographic which would provide me with a more general look towards music videos.