Record Label Research

Polydor is a record label headquartered in the United Kingdom with presence in the United States and is owned by Universal Music Group, with its origins dating back to World War I Germany when it was founded in 1924. Below is a brief outline of the acts signed to the label which released the track that my group will be using for our music video, Nine2Five by The Ordinary Boys vs. Lady Sovereign.

Polydor's main source of income was the signing of enormously successful band Slade, where later in the 1970s and early 1980s the label was home to The Who and The Jam. Polydor remains one of the most strongest record labels in the United Kingdom, which artists such as Take That, Girls Aloud, N-Dubz, La Roux, Cheryl Cole, Nicola Roberts, Duffy, Klaxons, Delphic, The Saturdays, James Morrison, Kaiser Chiefs, Boyzone, Alphabeat, Ellie Goulding and Lawson signed to the comapny.

Polydor also has strong indie outfits on their books, including Elbow, White Lies, The Maccabees, Kate Nash, Snow Patrol and Crystal Castles. Further to this, the label also holds American artists and band, like Eminem, Limp Bizkit, Timbaland, The Black Eyed Peas, Weezer, Pussycat Dolls, 50 Cent, Lana Del Ray and Lady Gaga.

In Spring 2006, Polydor launched Fascination Records, a music label dedicated to pop music. Both Girls Aloud and Sophie Ellis-Bextor transferred to the new label and created groups such as The Saturdays and Girls Can't Catch. Several teen pop acts from US label Hollywood Records, such as the Jonas Brothers, Miley Cyrus, Demi Lovato and Selena Gomez & the Scene were also signed to Fascination.